Available for work
Helping UK businesses grow with strategic SEO, digital marketing analytics, and data-driven dashboards that turn complex data into clear, actionable decisions.
8+
Case studies
6+
Years experience
Free
15-min consult call
Latest builds
The first all-in-one in-page analytics Chrome extension, bringing GA4, Search Console and technical SEO into a single view — approved and published on the Chrome Web Store.
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A self-serve, real-time marketing dashboard combining GA4, Search Console, Google Ads and Instagram in one login — built as a custom API-querying engine, not a template.
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Built solo for Aston University's AI Taskforce: an automated tracker that catches competitor universities' Clearing entry-requirement changes the moment they happen.
View project →What I do
Technical foundations and evidence-based UX that rank and convert.
Custom-coded sites and CMS builds, made to load fast and rank well.
Track what matters and turn raw data into decisions.
Stack
The tools and technologies I use to turn marketing data into clear, actionable insights.
GA4
Event tracking & funnels
GTM
Tag management & data layers
GSC
Search performance & indexing
Screaming Frog
Technical SEO crawls
SEMrush
Competitor & keyword research
Looker Studio
Interactive dashboards
Python
Automation & analysis
SQL
Querying & modelling data
Power BI
Executive dashboards & KPIs
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Portfolio
In my role at Aston University as a SEO & Web Analyst I had already built several dashboards so colleagues…
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At Aston University, I built individual dashboards for colleagues so they could see how their pages were performing, day to…
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I led the Web Analytics workstream of the AI Taskforce at Aston University, set up by Emma Tronson MCIM. The…
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I led the Web Analytics workstream of the AI Taskforce at Aston University, set up by Emma Tronson MCIM. One…
View case study →About me
I'm Keyan — a Digital Marketing Analytics & Data Analytics Specialist with 6+ years of experience turning web, marketing and business data into clear decisions. I currently lead SEO and web analytics at Aston University, and I've worked with international clients and UK businesses to measure, understand and grow their performance. I hold a dual degree in MBA Marketing and MSc Business Analytics.
My work covers the full data journey: setting up reliable tracking in GA4 and GTM, cleaning and modelling data with SQL and Python, and building Power BI and Looker Studio dashboards that teams actually use. Because I also design and build websites, I understand data right from where it's collected — so I can fix tracking at the source, catch technical SEO issues, and turn insights into real changes on the site, not just slides in a report.
Stack & tools
Social proof
“Absolutely the best! Patient, creative, knowledgeable, and truly cares about delivering great work. I feel lucky to have found him—highly recommend!”
“Highly recommended. He understood my wishes and implemented them exactly the way I wanted.”
“I'm extremely happy with the redesign—my site is faster, modern, and far more effective at attracting clients.”
Get in touch
Whether you're looking to grow through SEO, analytics, or digital strategy — book a free 15-minute call. No pitch, just clear next steps.
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